Show me prima:Time Series - primaERP? prima:Time!

Hello Timetrackers! Today, we would like to explain to you, why we chose the name prima:Time and what message our logo conveys. That and more awaits you right down below, so keep on reading :-)


We decided to change our name some time ago for a very simple reasons. The word ERP in our name could be misleading in terms of with what we’re actually working with – time. You use our app to work with it more effectively and to encrease yours, or your teams productivity. The very next reason is that the shortcut ERP is mainly used in companies that build huge software programs. We kept the first word prima, but changed ERP to Time.

We’re very satisfied with our new name and we believe, that it’s gonna be less confusing for you. 

Logo prima:Time

Since we were already changing our name, we thought about refreshing our logo. We chose more minimalistic path and used two dots inbetween the words prima and Time. Since we’re modernizing this app for you and the modern human uses more digital time, that’s when we took the two dots and combined it all together. As we said in the name, we want you to know what primaTime actually is just by looking at the logo and that we revolve around the use of time. We decided to keep the color as they were, which means swiss red and dark grey. 


The biggest change for you as a user is gonna bet he new image of our app. Now, people look more into first impression than what features our app has to offer and how it can help them, or make work easier for them. For that reason we decided to invest time and recources into modernization of our app, so it’s atractive for your eye, as it’s easy to use. And most importantly, so it’s helpful to you. 

What do you think about the changes? Do you like the new image of our app? You can write your comments below or right here: info@primatime.cz.

Your prima:Team